About Rocks Off | The Original Pioneers of Sex Toys

Our Story

We crafted todays sex toy experience

Sex toys have been developing, growing and evolving for thousands of years – but never have they seen innovation like we have today. At Rocks Off, we’ve pioneered some of the biggest changes in the sex toy market that you've probably never heard of. But it’s this forward-thinking engineering and user-centric design that’s got us to where we are today.

The world’s first liquid silicone, handsfree C-shaped product was invented by Rocks Off director Ian Marshall. Ian partnered with his good friend Gary Elliott and created Rocks Off we know and love today. We were then joined by Sandra Elliott, who ingrained our philosophy of vibrating, pleasure positive toys.

How we got here

Our global journey

Group shot of the accessible sex toy range, Quest.

2023

Worlds first truly accessible sex toys

After 4 years in collaboration with Enhance The UK, a leading disability charity, Rocks Off develops and launches the world’s first truly accessible sex toy range called Quest. These toys are only available exclusively from our web site www.rocks-off.com. 5% of all sales from the Quest toy range goes to Enhance the UK to support the great work they do.

2022

We launch two new product ranges

Our new range NIYA was introduced as a multifunctional gender-neutral range of toys supplied in sustainable packaging. NIYA was chosen by the UK’s leading high street health and beauty retailer as part of their online sexual wellbeing offering. We also launched Sugarboo, an affordable collection to help with the spike in cost of living.

2021

10 Million Units Sold & We Go Green!

The original travel-friendly bullet vibrator is still loved today, now exceeding 10 million happy customers! The destruction to our planet as shown by David Attenborough was alarming, and so we decided to develop new packaging to remove all plastics and reduce sizing in turn reducing our carbon footprint by a huge 40%! As he says, “If we don’t act now, it’ll be too late.”

2020

Lock down love

The demand for Rocks Off sex toys rocket during lockdown with sales booming by 126% - pleasure products played a huge part in maintaining relationships and wellbeing during this crazy time!

2019

Boosting orgasmic power with Climaximum

Rocks Off launch a new sub brand called Climaximum with an upgraded boost in power!

2018

We’ve got more Rabbit than Sainsburys!

Rocks Off products hit the shelves in Sainsbury's! We’re now in our second phase of products with the Blissful Boo rabbit vibrator being a firm favourite. We also hit big with one of the biggest online fashion retail groups who onboards our ranges of sex toys which became one of their bestselling categories!

2017

We say good morning on ITV

Rocks Off toys are featured on This Morning TV Show with Tracey Cox the Sexpert after being featured in the Good House Keeping Magazine tried and tested.

2016

New 13,000 sq.ft factory upgrade

Our collection now stands at over 70 toys. The RO-80mm sales now stands at over 6 million. We need more space again and purchase the neighbouring factory for warehousing.

2015

More products more products

The trend in rechargeable toys meant our range grew fast! A leading high street brand chose Rocks Off products to help film a TV documentary at our new HQ and factory.

2014

Overseas and Hollywood bound

Rocks Off products appear in the film Almost Married Staring Emily Atack and Philip McGinley. We open our first overseas HQ in Los Angeles to house our newly appointed sales team dedicated to that territory.

2013

Chippendales dances with Rocks Off

Our RO-80 Ammunition for Love bullets were taken on board by the Chippendales Las Vagas as part of their official branded product range – they were oh so loved by the ladies! We also upgraded our motors for more power and new patterns the same year including being the first to offer printed bullets, continually offering the best in the market.

2012

Rechargeable technology - Bang Tidy!

Keith Lemon films his TV show La Vida Loca at our new premises, leaving a very happy man as did his girlfriend Rosie Parker - Shhhting! Our R&D team get busy and design our first rechargeable toys, RO-Jira and a rechargeable version of the favourite RO-80 bullet.

2011

Sex toy industry demands more

The industry continues to demand innovation from Rocks Off. This year our product catalogue grows to over 40 products available in a range of colours. Further growth requires expansion again and another new building is acquired providing more office and warehouse space.

2010

Rocks Off team doubles overnight

Rocks Off doubles its number of employees as success continues to soar worldwide. A well known high street brand start stocking our range of toys and order the RO-80mm to be sold under their own brand.

2009

Over 1 million bullet vibrators sold

Sales of the RO-80mm reach over 1 million worldwide! The industry demands more innovation from Rocks Off due to the success of our first toys. Our development team are back to the drawing board.

2008

In the press and now on TV

Rocks Off toys gain more popularity featuring in many publications and get their TV break on the Sex Education show with Anna Richardson.

2007

New Rocks Off HQ

With product sales growing rapidly, as does Rocks Off HQ, we invest in a new building with bigger 1,500 sq.ft offices and warehouse to keep up with demand.

2006

The world-famous RO-80mm bullet

Bullet vibrators at the time didn’t look like bullets and were rounded which gave a duller experience. We redesigned and improved the bullet vibrator creating the original world-famous targeted stimulation RO-80mm bullet, a design you now see copied by the industry.

2006

We take on male sex toys

Although the popular Rock Chick was invented for women, it was also loved by men! The exceptional feedback meant we redesigned and adjusted to a male anatomy and the king of prostate stimulation was born – Rude-Boy, the world’s first hands free prostate and perineum toy.

2005

North American distribution

The Rocks Off team go to a trade show in LA to sign up an exclusive distributor deal for the North American market. What a trip that was, a real eye opener with threats to copy our innovation. Luckily we had protected the shape.

2004

Starting to get success

The adult market was hard to break into due to some big brand names. The industry didn’t want any new upstarts to be a success, but the innovation in Rock Chick prevailed, and our first distributor is signed up.

2003

First C shaped hands-free toy for women

Our first product, Rock Chick was born. The world’s first hands free C shaped toy for dual stimulation. Rocks Off became a limited Company and start pitching Rock Chick to the adult toy market.

2002

The idea

Rocks Off was born from an idea to create the first truly hand free toy that provides dual stimulation. Through this year we were involved with product design, prototypes, user trials, tooling, material selection & manufacturing.